Post by account_disabled on Dec 26, 2023 10:51:24 GMT
With the aim of promoting the sports and eSports business, Ogilvy expands its presence in this sector in Barcelona. He does so with the purpose of contributing to the reconversion of the sports sector, strengthening its professionalization and promoting its digitalization and income. Led by Jordi Urbea, vice president of Ogilvy Spain and CEO of the agency in Barcelona, Ogilvy Sports will add value to the sports business by advising companies, sports institutions, clubs and professional athletes and will also focus on the eSports sector. With the creation of this business unit in Barcelona, Ogilvy reinforces its commitment to the sports industry with a double mission : on the one hand, to claim sport as a vehicle where companies communicate their commitment to society and, on the other, to put into practice value sports properties to be brand ambadors to convey their purpose to their reference communities. Jordi Urbea, vice president of Ogilvy Spain and CEO of Ogilvy Barcelona, has stated that Ogilvy Barcelona has always been linked “to the world of sports and that has allowed us the opportunity to work on events of the importance of the Olympic Games (Barcelona'92).
Collaborate with brands, entities and professional athletes.” At a time when Barcelona wants to create a global hub for sports and technology companies - also aspiring to organize the 2030 Winter Olympic Phone Number List Games - Jordi Urbea affirms that it was necessary to create in Barcelona a team specialized in the world of sport and eSports to “take advantage of our strategic capacity and our international network and act as business developers to offer results to all parties involved in the sports sector: brands, entities, professional athletes and gamers . ” For his part, Carlos Ranedo , Business Development Director of WPP Sports Practice and Head of Ogilvy eSports , considers that “the launch of Ogilvy Sports in Barcelona is confirmation of the commitment that the agency makes to bring the world of sports and eSports all our experience at a strategic, creative and data processing level that works so well for us in other sectors and markets.” The vice president of Ogilvy and CEO of Ogilvy Barcelona, Jordi Urbea, recalled that currently “ one of our great clients is LaLiga which, through relational and digital marketing, will allow us to create new experiences for football fans.”
Urbea has also highlighted the importance that eSports have in this project and recalled that, currently, in Spain they already have an audience of 2.9 million people. “We are in twelfth position in the world ranking in terms of audience. The sector already has 225 professional players and the income generated in 2019 exceeded 35 million euros (140% more than in 2016), which makes Spain represent 4% of the global eSports economy and is a sector that is going to grow exponentially.” WPP's commitment to sports In 2020, through the WPP group, Ogilvy created the Sports Practice department , -led by Carlos Ranedo-, and was the agency chosen by LaLiga to develop a Data-Driven relational and digital strategy , which aims to improve the relationship between fans and members with their respective clubs. With the focus on eSports, Ranedo has promoted Ogilvy's agreement with Good Game Group , parent company of Vodafone Giants, to develop the innovation and technological development strategy of the different business verticals of GG Group, the largest eSports business group. from Spain. Ranedo considers that “ eSports offer brands endless activation options , real and virtual, tactical and strategic, through leagues, clubs and influencers , with branding or performance objectives .
Collaborate with brands, entities and professional athletes.” At a time when Barcelona wants to create a global hub for sports and technology companies - also aspiring to organize the 2030 Winter Olympic Phone Number List Games - Jordi Urbea affirms that it was necessary to create in Barcelona a team specialized in the world of sport and eSports to “take advantage of our strategic capacity and our international network and act as business developers to offer results to all parties involved in the sports sector: brands, entities, professional athletes and gamers . ” For his part, Carlos Ranedo , Business Development Director of WPP Sports Practice and Head of Ogilvy eSports , considers that “the launch of Ogilvy Sports in Barcelona is confirmation of the commitment that the agency makes to bring the world of sports and eSports all our experience at a strategic, creative and data processing level that works so well for us in other sectors and markets.” The vice president of Ogilvy and CEO of Ogilvy Barcelona, Jordi Urbea, recalled that currently “ one of our great clients is LaLiga which, through relational and digital marketing, will allow us to create new experiences for football fans.”
Urbea has also highlighted the importance that eSports have in this project and recalled that, currently, in Spain they already have an audience of 2.9 million people. “We are in twelfth position in the world ranking in terms of audience. The sector already has 225 professional players and the income generated in 2019 exceeded 35 million euros (140% more than in 2016), which makes Spain represent 4% of the global eSports economy and is a sector that is going to grow exponentially.” WPP's commitment to sports In 2020, through the WPP group, Ogilvy created the Sports Practice department , -led by Carlos Ranedo-, and was the agency chosen by LaLiga to develop a Data-Driven relational and digital strategy , which aims to improve the relationship between fans and members with their respective clubs. With the focus on eSports, Ranedo has promoted Ogilvy's agreement with Good Game Group , parent company of Vodafone Giants, to develop the innovation and technological development strategy of the different business verticals of GG Group, the largest eSports business group. from Spain. Ranedo considers that “ eSports offer brands endless activation options , real and virtual, tactical and strategic, through leagues, clubs and influencers , with branding or performance objectives .
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